I’m Alex, a designer blending visual clarity with thoughtful interaction to create digital experiences that feel effortless. I build visual identities, interfaces, and portfolio systems that balance aesthetics with clarity.
Every project I take on starts with clarity and intention. Whether it’s a product interface, a brand refresh, or a full digital build, I focus on thoughtful structure, meaningful visuals, and experiences that simply feel right.
The Story Behind My Work and the Experiences That Shaped My Craft
Nova Systems
[2022 - Present]
Product Designer
Designing digital experiences across platforms with a focus on clarity, interaction flow and measurable impact.
Reduced decision-making friction by unifying interaction patterns.
Vertex Labs
[2019 - July 2022]
UI/UX Designer
Improved usability across large scale products, built design systems and collaborated closely with engineering teams.
Orbitron Tech
[2016 - November 2018]
Visual Designer
Created visual language foundations, refined typography and layout systems and supported teams with high fidelity prototypes.
University of Amsterdam
[2018 - 2020]
MSc Human-Computer Interaction
Focused on user psychology, interaction behavior and research driven design for digital products.
ArtCenter College of Design
[2014 - 2018]
BA Graphic & Digital Design
Studied visual communication, branding and digital layout with a strong emphasis on craft and consistency.
Interaction Design Foundation
[2021]
Certificate in Product Design & Strategy
Expanded skills in product thinking, user journeys and aligning design choices with business goals.
Redesigned a product flow to improve clarity and task completion.
