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Swiggy Instamart
Enhancing the quick commerce experience through intuitive discovery, visual merchandising, and engaging mobile interactions.
FOCUS
Product Design · UX Design · Mobile Design · Design System · User Experience
ROLE
Product Designer
TIMELINE
1 Month
LIVE PRODUCT
Powering One of India's Largest Quick Commerce Platforms
50M+ Downloads
Downloaded by 50M+ users across India
4.8 App Rating
One of India’s highest-rated shopping apps
124+ Cities
Expanding instant grocery delivery across India.
10-Minute Delivery
Designed for fast, everyday grocery fulfillment.
Designing Discovery For Everyday Shopping
Swiggy Instamart is one of India’s leading quick-commerce platforms, delivering groceries and everyday essentials through a fast, mobile-first shopping experience.
The redesign focused on transforming routine grocery shopping into a more engaging discovery experience through curated collections, seasonal campaigns, recipe inspiration, and personalized merchandising. The goal was to help users discover products naturally while making everyday shopping faster and more enjoyable.
Designing For Discovery-Driven Commerce
Nuvama’s growing wealth management ecosystem required a digital experience capable of serving high-net-worth investors across multiple financial products, portfolios, and advisory services. The challenge was to simplify complex financial information while maintaining the trust, sophistication, and accessibility expected from a premium wealth management platform.
Enhance Product Discovery
Help users uncover relevant products through curated collections, seasonal campaigns, and visual merchandising.
Create Discovery-Led Experiences
Encourage exploration with recipes, meal ideas, and occasion-based shopping experiences.
Promote Campaigns & Collections
Increase visibility of featured products, offers, and promotional experiences without disrupting usability.
Follow Swiggy Design System
Leverage existing design components and assets to deliver a consistent shopping experience.
Creating Engaging Shopping Experiences
Recipe & Meal Discovery
Introduced recipe-led shopping journeys that connected meal inspiration with ingredients, making grocery shopping more intuitive and contextual.
Curated Collections & Merchandising
Created visually rich collections, promotional banners, and category experiences that improved product visibility and encouraged exploration.
Seasonal Shopping Experiences
Designed immersive campaign pages for seasonal events and celebrations, helping users discover relevant products through visually engaging experiences.
InstaCafe & Lifestyle Experiences
Expanded the platform beyond grocery shopping through dedicated experiences like InstaCafe, helping users discover beverages, snacks, and ready-to-eat products.
